ABOUT

Brief: Design a set of graphics for a range of t-shirts that reflect the Abercrombie and Fitch style and heritage as well as being aware of current trends to help move the brand along.

Concept:From my research I discovered the heritage of Abercrombie and Fitch being linked to the great outdoors. I took this further by researching into famous American explorers such as Annie Edson Taylor who travelled down Niagra falls in just a barrel. I took inspiration from the idea of adventure and exploring for my designs. I then hand drew the designs and screen printed these onto t-shirts.

Solution:A look book which featured the T-shirts that I designed, along with my illustrations and feature pages which linked to the idea of Adventure and Exploring the great outdoors.