ABOUT

Overview:
ReLaunch Collective, a consultancy and coaching organisation approached me for a distinctive wordmark logo that also included a standalone icon they could use across digital and print touchpoints. The goal was a bold, modern identity with flexibility at its core.

What I Did:
- Designed a custom wordmark with a unique, recognisable character
- Developed a separate icon to work at small sizes and across social media
- Built a complete brand guideline document covering colour, typography, spacing, and usage
- Ensured the system was practical, scalable, and easy to apply as the business grows

Outcome:
A confident, versatile brand identity that communicates clarity, energy, and professionalism. The client now has a cohesive toolkit that works consistently across all platforms.

Client Feedback:
“Lucy took my vision and transformed it into a brand identity that truly reflects my mission and values. The process was seamless, and her creativity, professionalism, and attention to detail made all the difference.”