ABOUT

I wanted Hadeda's visual language to be modular and interchangeable, and as diverse as its brand's offerings. Inspired by the natural forms of Southern Africa, I hand-painted a series of symbols, which can be swapped out and combined in each form of visual communication and which each hold their own meaning to the brand. The colour palette was informed by the colours of rich African soil and fauna. Kate from Hadeda needed help with website design, social media content and we are in the process of creating her online store – an ideal example of a full branding job.