ABOUT

How do you position therapy and holistic coaching for a busy
and results-driven professional audience?

THE BRIEF
Holorise offers a unique blend of holistic coaching and RTT (Rapid Transformational Therapy) for professionals to help combat stress, anxiety and burnout. They wanted an identity that was premium yet gentle, calm without feeling too slow or static. As a new business they needed a system that was easy to implement while still setting them up for future evolution. 




THE OUTCOME
With a focus on holistic coaching, circles were a natural choice. The shapes used in their identity are intentionally light and airy, reminiscent of expanding thought patterns or a deep inhale. 

Simplicity and practicality were key considerations, as was establishing a sense
of human connection. Choosing imagery that feels like a part of a two-way dialogue brings the viewer into the heart of the conversation.
The end result is a brand identity that is calm, considered and focused, perfectly aligned with their therapeutic practice.

“Lucy took the time to understand our business in depth, our values, and the vision behind what we are building. Her ideas, her recommendations and her ability to think outside the box gave us a brand that feels aligned and truly ours.”

- Client testimonial