Lucy Bullen Illustrator/​Graphic Designer

ABOUT

This was a commercial for National Lottery Scratchcards, designed by Amanda McArthur for Hungry Man. The brief was to design a logo and signage for a Drive-Thru restaurant.
This ia a great example of a job where there was very little guidance from the client about what they wanted beyond "it's a drive thru" and some colours. I just had to keep coming up with ideas until something stuck! In a way it's great when this happens because it forces you to come up with designs that aren't necessarily your "go-to." In my opinion, ideas 5 and 6 were the best ones, but without all this trial and error, I'd probably have been happy to go with 1 or 3!

MADEIT CREDITS

  • LottoClient

Lotto - "Lucky's Drive-Thru" Commercial

Comments

SHARE