ABOUT

This is a headline only advertising campaign that I created for Second Shot In Cell TV, a channel that will appear on Doncaster prisons internal TV. I focused on the SMP of relaxation/escapism . I felt the words I used would attract the attention of the prisoners who were looking for some headspace. I went for this idea after speaking to the client and finding out that many prisoners use meditation as a relaxation technique.
This campaign won the 'designer of the year' award was chosen by the client to use in the prison.