Lucila Mengide
Group Account Director
ABOUT
Cybersecurity campaigns are often dull. Most of public and private messages are aimed at alerting the population about the dangers of cybercrime, bombarding users with technical and formal tips on how to avoid being scammed. This leads to a lack of interest from the audience and, consequently, a higher risk of being targeted by cybercriminals. That's why, at HSBC Argentina, we decided to shift the focus. By using humor, we created a piece that entertains while educating users about the most common cybercrime methods and how to avoid them.
MADEIT CREDITS
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Alcaraz SignsClient
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Adriana GonzálezAccount Director -

Alejandro FaldutiHead of Production -

Alexandra HernándezMarketing Manager -

Ander EchezarretaMarketing Director -

Andrea GarcíaArt Director -

Cristian MiguelizEditor -

Daniela BombonatoHead of Strategy -

Federico CalderónExecutive Director -

Gabriella TeixeiraStrategy Director -

Giulia FerrareziArt Director -

Isabel AmaroPR Manager -

Jaime LudeñaCopywriter -

Jose SanchoCreative Director -

Manuel GavilanHead of Post Production -

Manuel RománSenior Marketing Director -

María GarcíaManaging Director -

Mario CarrilloCopywriter -

Miguel MateosPost Production Manager -

Sandra AzedoPR Director -

Santi LardinAgency Producer -

Saulo RochaChief Creative Officer -

Sylvia PanicoChief Operating Officer -

Pancho CassisCCO Global -

Lucila MengideGroup Account Director -

D&AD



