LUCIDO Hollywood

ABOUT

As the Official Creative Partner for the GEMA Awards in 2025, LUCIDO was commissioned to create the official launch and reveal film for The GEMA, a new award statue designed to embody the evolution of entertainment marketing and become the industry’s highest symbol of creative and strategic excellence. This project was one of several creative assignments developed as part of the partnership.

Premiering at the GEMA Europe Awards 2025, the piece introduced the new icon to the global entertainment marketing community for the very first time. Inspired by the idea of “a refined reflection of who we are,” the film was conceived as more than a product reveal. It became a cinematic statement about the many facets of entertainment marketing, including creativity, strategy, innovation, and cultural influence.

The challenge was to translate these concepts into a visual experience that felt elevated, timeless, and emotionally resonant. Through sophisticated motion design, dramatic lighting, premium material rendering, and carefully choreographed pacing, the film gradually unveiled the statue as an object of prestige and meaning while building anticipation toward its final reveal during the live ceremony.

Designed for both large-scale event presentation and digital and social distribution, the project balanced cinematic storytelling with clarity and impact across formats. Every creative decision was focused on positioning The GEMA not simply as a trophy, but as a legacy icon created by and for the entertainment marketing industry.

The result was a launch film that helped define the visual identity of a new era for GEMA, introducing a symbol intended to represent the ambition, craft, and cultural impact of entertainment marketers worldwide.

MADEIT CREDITS

  • The Global Entertainment Marketing Academy of Arts & SciencesClient
Add yourself to this project

Who liked - 2025 GEMA Awards Reveal

Back to 2025 GEMA Awards Reveal project