Lucia Fernandes Copywriter

ABOUT

We were approached by Mercedes-Benz to pitch. Intelligent ownership.

Our concept: Be in a Class of your own.
Any brand can celebrate a 'first'; in fact that’s all that many car brands do, but this is now pedestrian and common.

But Mercedes-Benz now offers you a LAST.

Because you are in a class of your own, things will never be the same again; the best moves beyond ‘firsts’ and offers ‘lasts’:

The last time you need to be concerned about motor plans / trade in values / not driving the car you deserve.

Agility delivers on the brand promise of “The best or nothing” when it comes to purchasing the vehicle you've always dreamed of by making it easy and by making the brand more accessible.

Agility is the last piece of the puzzle, the final word, the capstone that completes the perfect purchasing experience. It supports you throughout the experience, and not only keeps your trust, but continues to build it too.

We won the pitch!

Who liked - Mercedes-Benz Pitch