ABOUT

FOX Entertainment was launching Backstrom as a new series in South Africa. The goal was to drive potential watchers to channel by creating awareness. Our idea was based on the fact that Backstrom is a great detective and is able to see both the good and bad side to every investigation. "I don't see the bad in everyone, I see the everyone in everyone" - Backstrom.

We created generic awareness banners as well as a social media experience on Facebook. The idea was that the consumer would log in with his Facebook details and Backstrom would pull information about you and was able to see both the good and bad side of you based on information found on your social network.