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Conceptual pitch for African satellite provider, DStv.
NOTE: this is purely conceptual and no work has been rolled out or launched, these are mock ups and scamps to sell the idea.

Our objective was to sell the DStv Explora, and the amazing experience it would offer premium subscribers.

Because DStv was set on having a talking head we suggested Kevin Spacey as a cheeky and self-absorbed talking head in a comical way to drive consumers to purchase the DStv Explora.

Our main focus at this point was TVC where Kevin would be the guest that you would hate to have. The concept relied on, it's better to have Kevin Spacey in your DStv Explora than in your lounge. The executions would demonstrate Kevin as an annoying person during TV time.

Other elements would play the same role through digital banners, social posts, prints and billboards.