ABOUT

I, along with my creative team were tasked with the challenge of pitching to our digital satellite service provider, DStv to win them as a 360 degree client. We were to sell the DStv Explora and the amazing experience it gives premium subscribers.
NOTE: This is purely conceptual and has not gone live!
The concept here is that our greatest story tellers (directors) have a world of inspiration around them and the idea was to get them to show us what it is like inside their minds.

Martin Scorsese would take us on a journey where we would see where his stories come from. The TVC would be a beautifully scripted video of his stories.

The 360 (other elements) would be billboards, print pieces and I created a piece where we would use newspaper pace to advertise what stories are about in their relevant sections and then sums the campaign up at the end where we have a full print page in the newspaper telling us about Martin Scorsese's stories and DStv Explora.