ABOUT

A selection of product graphics, as well as digital and printed marketing elements I executed for the 2017 Airush Team Black collection. This premium kiteboard range is inspired by subtlety, detail and texture. I used sharp angular design cues and repeat prints in conjunction with deconstructed textures throughout this range, highlighting the high-impact, aggressive nature of the products. I made use of negative space within the board designs to expose the raw carbon decks, one of the biggest selling features within this range. Striking gold details pop against the tonal black elements and enhance the premium feel of the collection.