ABOUT

Summer 2021 meant was important, specially for people in Britain who
were finally allowed to enjoy outdoor activities and travel once again after
the strict restrictions caused by COVID.
We saw this as an opportunity to bring some outdoor mischief back into our audience’s social media. After all, Felix was also starting to get bored of staying inside.
We launched the campaign in 2 stages. First we shared an awareness video of Felix creating mischief in 2 different situations, travelling and garden BBQ with friends.
Then, we created different interactive Instagram stories where we used the platform’s interactions to tell the story. For example, polls, voting or even just tapping to play a game of swingball!