Lucia Cerda Senior Art Director

ABOUT

For the launch of the Wet Range of Country Farms pet food, we wanted to show that all the same natural ingredients present in dry food are also in the wet range. That’s why we decided the best way to show it was literally! Using stop motion we showed how much natural goodness the cans were packed with.

We created many different assets using this technique, from Boomerangs with all the ingredients going into the can, to the 6 second TVC tag, and a short digital video to show all of the range.

MADEIT CREDITS

  • PURINAClient
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