ABOUT

Awareness campaign for Boojum for new university students (Freshers).

We created the concept of "losing your Boojum virginity", as this was a very common phrase between students, but changed it to Pop Your Boojum Cherry.

We took part in the famous Fresher's fest hosted by Limelight. In our stall, students had to spin a wheel and they'd be faced with different challenges to win some awesome prizes hidden inside the "cherry" balloons that they had to literally POP once the challenge was completed.