After a degree in Art and literature at University of Bologna and a graduation in Piano at the Conservatory Gioacchino Rossini in Pesaro, I got a Master's degree in Copywriting - New Languages of Digital Communications at Accademia di Comunicazione in Milan.
Then I started working at Leo Burnett Milan for brands such as Lindt, Fiat group, ING Direct and Grana Padano, concepting and writing across several media: from websites to radio commercials, from TV spots to social campaigns. Then I moved to OgilvyOne, where I was the main copywriter behind Nutella digital channels, Bulgari and Galbani, both in Italian and English. I dived into TV then, as I started working on multichannel campaigns for the internal creative agency of Discovery Networks, writing and producing webseries and branded content.
As I was feeling too comfortable, I moved to London, where I've been working as a freelance for a while, and then as a Senior Copywriter for the Italian Market at HomeAway, part of the Expedia Group, now called Vrbo. For this holiday rental company, I've been concepting and writing all content for the brand's social channels, plus brand campaigns and transcreations/localizations.
Besides all of that, it seems I can't stop writing, whether it's the collaboration with online magazines, my personal blog, or poems on random pieces of paper you may find forgotten in my handbags.