Luceny Fofana Director PR & Social media adidas Originals and Y3

ABOUT

For Fall/Winter 2017, Pharrell Williams and adidas Originals throwback to a golden era of tennis. Inspired by the sport’s ’70s-era superstars—their fearless attitudes and their bold senses of personal style— To coincide with the US Open tennis tournament, Pharrell Williams designed a 70s-inspired color-blocked range of summer wear for the brand, and developed a simple brief to bring this to life: Remix their most iconic looks into a new tennis collection informed by the latest breakthroughs in adidas technology, such as adidas Climacool. The result? A vibrant collection of tennis-inspired summer wear that not only offers a cool, colorful spirit but a fully-functional, engineered finish.

MADEIT CREDITS

  • AdidasClient
  • Andrea KimAccount Manager
  • Caroline CoxArt Director
  • Doug LloydChief Creative Director
  • Georgia WagstaffCommunications Manager
  • Justin TownsendProduction
  • Kris LindbladeProduction
  • Lloyd & CoAgency
  • Marie LamonicaSenior Account Manager
  • Matthias FisherSenior Communications Manager
  • Phoebe MakCreative
  • Prue TreweekeCreative
  • Viviane SassenPhotographer
  • * Cannes Lions Winners 2018
  • * Luceny FofanaSenior Communications Manager

Adidas Tennis Collection by Pharrell Williams

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