Luceny Fofana
Director PR & Social media adidas Originals and Y3
ABOUT
For Fall/Winter 2017, Pharrell Williams and adidas Originals throwback to a golden era of tennis. Inspired by the sport’s ’70s-era superstars—their fearless attitudes and their bold senses of personal style— To coincide with the US Open tennis tournament, Pharrell Williams designed a 70s-inspired color-blocked range of summer wear for the brand, and developed a simple brief to bring this to life: Remix their most iconic looks into a new tennis collection informed by the latest breakthroughs in adidas technology, such as adidas Climacool. The result? A vibrant collection of tennis-inspired summer wear that not only offers a cool, colorful spirit but a fully-functional, engineered finish.
MADEIT CREDITS
-

AdidasClient
-

Andrea KimAccount Manager -

Caroline CoxArt Director -

Doug LloydChief Creative Director -

Georgia WagstaffCommunications Manager -

Justin TownsendProduction -

Kris LindbladeProduction -

Lloyd & CoAgency -

Marie LamonicaSenior Account Manager -

Matthias FisherSenior Communications Manager -

Phoebe MakCreative -

Prue TreweekeCreative -

Viviane SassenPhotographer -

Cannes Lions Winners 2018 -

Luceny FofanaSenior Communications Manager


