ABOUT

With 50 years in business, Ohorongo Safari park had plenty of experience under its belt, but didn't have the profile of Namibia's bigger resorts. then, in 2020, the park was granted custodian status of 15 rare Black Rhino. This proved to be the catalyst for a new identity. The park wanted to emphasise its tailored experiences, which include unusual on-foot safaris, as well as it's two accommodation options.
The resulting branding feature the rhino as a core motif, brought to life through earth colours, inspired by the Namibian landscape. The copy was warm and welcoming, much like the Namibian spirit that the park evoked.