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We made a local crêperie the talk of Cannes Lions.

It’s hard to stand out at Cannes Lions if you’re not a mega tech company with the dosh to spend on yachts, endless rosé and beach parties. Don’t get us wrong, we love all those things, but when mobile advertising platform video intelligence came to us looking for ideas to get noticed during the festival, we knew we had to outsmart the competition to get attention.

Partnering with Les Fistons, a small bar and crêperie in the centre of Cannes, we conducted an experiment to demonstrate the effectiveness of video intelligence’s mobile ad tech.

vi helps brands to create interactive and engaging mobile ads, so we commissioned acclaimed illustrator Romy Blumel to create a beautiful, Lautrec-inspired 360 degree mobile ad to promote Les Fistons to Cannes locals and festival delegates.

It worked. Through the power of vi’s target platform, we helped the creperie increase customer numbers by 420% compared to an average weekend.

People loved the experiment, gaining attention from media and festival-goers alike.