ABOUT

How do you make a mid-range hatchback the car of South African music lovers? You partner up with Toya Delazy and Francois van Coke on TV, and you sponsor the biggest music awards show in South Africa in a very real and exciting way.

The new Hyundai i20 comes with a standard package of features that puts most of its competitors to shame. It’s the car with the best of everything, and our creative solution to promote it in conjunction with the MK awards was to let music fans create the band with the best of everything: A Superband.

MK fans can log onto a voting app on the Hyundai facebook page and create their own ultimate band for the ‘Hyundai Superband’ category of the MK Awards.The participating musicians are drawn from the finalists in the ‘best band’ category of the MK Awards, and each individual artist has his own ‘pick me’ promotional video
motivating their fans to vote. Fans choose their 5-member band from 16 finalists, and the musicians who receive the most votes in the run-up to the big night will get
together two weeks before the show, create an original song, perform live on the night of the show, and hand over the keys to a brand new i20 Glide to one lucky voter.

What are we hoping for? We’re hoping to get Hyundai a pile of likes on their facebook page, we’re hoping to entrench the i20’s position as the car for music lovers, and we’re hoping for a
kick-ass performance from the South Africa’s ultimate band.