ABOUT

The latest Hyundai Accent model is a complete facelift
and looks far more dynamic. We needed to attract people
who wanted the refined features of a sedan like the
new Accent, without losing the care-free spirit of a hatch.
The result was a humorous campaign that played on the
word “Accent” – and, in a classic case of misdirection,
showed how much of an impression the car made; that
a fancy Accent can get you places.