About me

Born and Bahia, raised in Rio and forge in São Paulo Lucas Heck has more than 20 years in Advertising working for agencies like DPZ, Grey and Thompson before arriving at Facebook. During his career he has worked for brands in all categories from Motor Oil to Tourism Bureau and has won every award in the industry with the believe that Creativity is the cheapest way to solving a problem. That believe remains in full power today as Global Creative Director for WhatsApp at Facebook. A brand that impacts over 2.3 billion people.