Lucas Saicali Creative Director

ABOUT

Car companies are switching to electric, but the lack of charging infrastructure remains a huge barrier. The CEOs of car manufacturers always say they will get ahead of this issue, yet nothing really gets done. At the same time, no one is investing in going electric as much as Volvo. When the company became the leader of charging stations in Brazil, everyone started recharging there – including owners of competing electric car brands. It was the perfect opportunity to show how Volvo is leading the way in going electric.

AWARDS

Andy - Shortlist
Brazilian Creative Club - Bronze
Brazilian Creative Club - Silver
Cannes shortlist film
Cannes shortlist outdoor
Clios - Bronze
D&AD Award - Wood Pencil
El Ojo Silver

MADEIT CREDITS

  • Volvo CarsClient
  • Andre PrestesCreative
  • Clara PriorCreative
  • George MoroCreative
  • Grey BrasilAgency
  • Gustavo ZordanCreative
  • João CaetanoExecutive Creative Director
  • Lucas SucciCreative
  • Rafael MirandaCreative Director
  • Simon FrosigCreative
  • Tomás CorreaCreative Director
  • * D&AD
  • * Lucas SaicaliCreative

Who pooled - Volvo In Charge of the Competition