Lucas Robin
Art Director
ABOUT
Brief: Get young people to take out travel insurance.
Insight: No one worries about you more than your parents.
Idea: Get parents to buy their kids travel insurance by showing them the stupid stuff they did when they were young.
MADEIT CREDITS
Annual 2023 SilverIf you did it...The Cutting Room Floor
Project featured: on 13th October 2023




