. . .

About me

I have been working as a creative for 14 years. During that time, many things happened.
I named a combo at McDonald's. I pitched the largest beer for AbInbev in Colombia, Peru, and Ecuador, and we won. I worked for the European market. I moved to Peru and became the Creative Director General. I won another bid for BBVA in the region, as well as for Movistar. I lost one in Sao Paulo. I won the first Cannes Lion of 121 Latam. And the first Ibero-American Eyes and many other firsts. We packed suitcases that literally traveled around the world. We reached Times Square. We won gold Effies and others too. I served as a jury member at El Ojo de Iberoamérica, the Effies, and many others. We won DiDi, Mitsubishi, Scotiabank. We won Adidas and launched a jersey in the metaverse.
I built one team. I built another. And another.
I worked for Unilever, AbInbev, Scotiabank, Telefónica, BCP, Latam Airlines, McDonald's, Mitsubishi, Volkswagen, American Express, and more.
I moved to Barcelona. And from here, I now work for the whole world. In Spanish and English.

Details

ContractPerm, Freelance, Temp-Perm

LocationBarcelona, Spain

Skill LevelSenior, Director

LanguagesSpanish, English

Tagged Job TitlesCreative Director

Recommendations

Currently No Recommendations

Skills

Advertising, Branding, Copywriting, Creative, Creative Direction, Photography

Sector Experience

Advertising, Automotive, Radio, Social Network / Community, Telecoms, Television

Clients

Adidas, MAPFRE, McDonald's, Mitsubishi, movistar, Netflix, peru, Telefonica

Awards

Cannes Lions - Shortlist, Cannes Lions - Silver, Effie\'s - Gold, El Ojo Gold, El Ojo Silver, FIAP, IDEA Award - Gold, The ECHOs

CV / Resume

Lucas' CV/Resume

Activity

Connections41 Followers85 Following164

Likes1

Creativepool member since 25 June 2024

Work
Articles
Achievements
Activity

Lucas' work

adidas - put on your soul

OOPS - LOOKS LIKE YOU HAVE JAVASCRIPT OFF. THIS SITE WON'T WORK WITHOUT IT.
NEED HELP IN TURNING IT ON? YOU CAN FIND INSTRUCTIONS HERE FOR YOUR BROWSER.