Lucas Araque Operations Coordinator

ABOUT

Brazilians are used to lighter beers. To get them to taste the difference between Beck’s bitter flavour and other beer brands, AKQA asked people to try Beck’s by drinking the competition while listening to Beck’s Frequency, a sound frequency that makes any beer taste more bitter. Studies from Harvard and Oxford proved that high-frequencies make our taste sweeter while low-frequencies make it more bitter. So ten DJs mixed their hits in a low 73Hz frequency. Through a digital experience, people could hear these tracks and change the taste of any beer, making it as bitter as Beck’s

Date created: January 2021 2021-01-01T00:00:00+0000
Date published: 5 October 2021 2021-10-05T13:39:33+0100

MADEIT CREDITS

  • Beck'sClient
  • AKQA Sao PauloAgency
  • Aline GarciaBrand Lead
  • Amanda DeaStrategist
  • Amanda LevanereBrand Manager
  • Anderson LimaMotion Graphics Designer
  • Beatriz DurloBrand Manager
  • Caio MuratoreCopywriter
  • Camila ShojiArt Director
  • Chris VellutiniAssociate Creative Director
  • Débora BacaltchukPress Officer
  • Erika StephanPress Officer
  • Felipe AutranCopywriter
  • Gabriella TeixeiraAssociate Strategy Director
  • Isabella MarcheseStrategist
  • Juliana PereiraBrand Manager
  • Larissa CamargoPress Officer
  • Luciana NogueiraBrand Manager
  • Luiza BaffaManaging Director
  • Marcella FéoBrand Manager
  • Maura VictorelliBrand Director
  • Paula SantanaBrand Lead
  • Rodrigo SganzerlaArt Director
  • Stella GafoBrand Manager
  • Thiago BarbieriArt Director
  • Victor PolycarpoMotion Graphics Designer
  • Yago Freitas Sant'AnnaBrand Director
  • * Diego MachadoChief Creative Officer
  • * Hugo VeigaChief Creative Officer
  • * Renato ZandonáExecutive Creative Director
  • * Raphael ValentiCopywriter
  • * Lucas AraquePost Production Coordinator
  • * D&AD
Project featured: on 26th October 2021

Beck's Frequency

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