ABOUT

LUCOZADE ZERO - FANCY IT? OOH & POS
Supporting our kick ass Zero TVC, the OOH campaign had to be equally sassy and embody the Love Island theme as much as possible. With a hot new set of bottle renders and our leading lady we brought both the desire and aspirational elements from our TVC to life, connecting with consumers and (aiming to) drive purchase in both OOH and in-store environments.

Brand: Lucozade Energy
Brand Manager: Sarah Smart
Senior Designer: Lazarus Ioannou
Design Lead: Emily Spedding
Artwork Team: Adam Parton & Graham Cousins