loyalkaspar New York, New York


Following a string of successful endeavors with NBCU, we were thrilled to be tapped as their branding partner for their new streaming service, Peacock!

We collaborated with NBCU in the very early stages, when it was just a young peafowl, to develop a strong brand for Peacock that would establish its own presence in the streaming market while invoking NBCU’s rich history. We’re incredibly grateful to NBCU for trusting us to be your partner and for giving us the opportunity to be part of your story. Streaming is a fierce market and we’re honored to have helped you carve your own path.

As NBCU’s branding partner we shaped essential brand tools including the Peacock logo mark, with a “spine” of dots referencing the NBC peacock logo colors, a custom font family and a wide variety of on-platform, off-platform and out-of-home consumer touch points. Our work on Peacock
was hugely collaborative, working closely with three other agencies: You Too Can Woo, the sonic branding partner; Elephant, the partner developing the Peacock interface and on-platform experience;
and Anomaly, their advertising and strategy partner.

Client: NBCU
Air Date: 2020

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Project featured: on 27th January 2022 Contributor:

loyalkaspar has been a Contributor since 25th November 2015.

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Peacock Brand Identity Sizzle