ABOUT

VIRGIN TRAINS

The Brief
Bring the Virgin magic back to online ticket sales and become the go-to for train booking.


The Solution

To make ticket booking less station-to-station and more door-to door.

Journey Planner, your personal travel assistant, helps you plan your whole journey with an interactive itinerary.

Our new customer experience made journey planning easy with integrated 360º station maps, live weather updates and delay notifications – all built for on-the-go.

Results:
40% increase site traffic
Bounce rate for mobile users down by 17%
Current monthly revenue up by around £450k

And that’s just the start of the journey.