ABOUT

PRIMARK

Challenge
Build the world's best fashion retail website without a single click to buy.

Solution
We looked at the digital behaviour of Primark fans mass-sharing #WhatIWoreToday.
Instead of pushing content at them we INVOLVED them to create the most relevant experience:

The Primark Website
A real-time, co-created fashion magazine.
Shot, styled, curated by a global community of fashionistas.

Get inspiration from the latest shared looks and outfit boards. 24/7.
BE the inspiration and share what you wore today, everyday.
Get likes. Get followers. Get shared.

Results
50 million users.
11 countries.
10,000 user generated looks.
Dwell time doubled. OMG.