ABOUT

The team behind Acclivity Advisors - specialists in finance and accounting for start-ups and fast-growth businesses - came to LoveGunn with an ambition to change the way business owners access valuable content for good. By democratising key information, they sought to cut out the middleman to help a wider range of start-ups, entrepreneurs and small financial teams connect, learn and share from one another.

The Finance Department is a pioneering new digital platform bringing together the very best business minds to share their wealth of knowledge with a like-minded community network. It exists to lead a new era of learning - offering essential financial advice through an exclusive and industry-leading online tool. We led Acclivity through a series of product development and brand strategy workshops to plan, develop and create a digital resource platform and subscription-based community - with the mission to unlock knowledge at the heart of it.

The inspiration behind the new look and feel of the brand was born from the idea of unlocking knowledge, and the link to a vault of knowledge. These financial connotations resonated with their exclusive community of professionals looking to give and receive value from shared content - leveraging community interaction between members to troubleshoot, educate and problem solve together. In our art direction, we used reportage imagery to showcase our audience in their day to day lives. The pink bridged the gap between a modern, forward-thinking digital-first brand and the iconic FT - another accessible source of financial knowledge - so the digital platform could exist fittingly within the finance world.