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Photographed by Jai Odell for Ole Henriksen's Banana Bright+ Eye Crème campaign, this project required a carefully balanced approach to beauty retouching, where refinement and authenticity were equally important.

Love Retouch was responsible for the final retouching of the campaign imagery, working to enhance the photographs while preserving the natural character and texture that give beauty imagery its credibility. With the campaign focused on the delicate eye area, every adjustment required careful consideration to ensure the final images felt polished without appearing overly retouched.

The challenge lay in finding the balance between correction and authenticity. Too little intervention would allow distractions and imperfections to compete with the strength of the imagery, while too much would risk removing the subtle textures and natural qualities that make skin appear real. Throughout the project, retouching decisions were guided by a commitment to preserving detail, maintaining skin integrity and supporting the overall visual narrative of the campaign.

Several of the final assets also featured highly magnified macro views of the skin, placing extraordinary emphasis on texture, detail and finish. At this level of scrutiny, even the smallest adjustments become visible, demanding exceptional precision and consistency throughout the retouching process. Particular care was taken to refine the imagery while preserving the natural structure of the skin, ensuring the results remained both aspirational and believable.

The result was a collection of clean, contemporary beauty images that communicated the product's benefits while remaining authentic and credible, delivering the level of polish expected from a premium skincare campaign without compromising the integrity of the original photography.