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Produced by Zoe Rose-Davies for All Corners, on behalf of New Balance’s Run Your Way campaign. Photographed by Joshua J Sneade, this campaign embraced a deliberately analogue approach to image-making, combining traditional photographic techniques with contemporary post-production.

Rather than being captured digitally, the imagery was shot on film before being hand-printed by Joshua in the darkroom. The final prints were then digitised and supplied to Love Retouch, creating a unique starting point that retained all of the character, texture and imperfections associated with traditional photographic processes.

Love Retouch was responsible for refining and retouching the final campaign imagery while carefully preserving the qualities that defined the work. The challenge was not to remove the analogue character of the photographs, but to support it. Adjustments were made selectively throughout each image, resolving distractions and refining key elements without compromising the authenticity of the original prints.

Particular care was taken to maintain the natural grain structure, tonal depth and organic texture created through the film and printing process. Every intervention was approached with restraint, ensuring the final images retained the atmosphere and tactile quality that made the original captures so distinctive.

The result was a collection of campaign visuals that successfully bridged traditional craftsmanship and modern production, preserving the integrity of Joshua J Sneade's analogue process while delivering polished assets ready for contemporary commercial use.