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Photographed by Masami Naruo for New Balance's NB Grey line, this promotional editorial campaign explored the intersection of athletic heritage and contemporary lifestyle fashion. Combining premium footwear with elevated apparel styling, the imagery was designed to present the collection through a refined and aspirational lens.

Love Retouch was responsible for the final retouching of the campaign imagery, working to support and enhance the meticulous standards already established during production. Known for his exceptional attention to detail, considered lighting and immaculate garment presentation, Masami's photography demanded a post-production approach that was equally precise and restrained.

Rather than transforming the imagery, the objective was to preserve and elevate the qualities that defined the original captures. Garments were carefully refined to maintain their structure and appearance, while subtle retouching throughout each image ensured consistency and polish without compromising the natural character of the photography.

Particular attention was given to maintaining the integrity of the lighting and tonal relationships within each frame. Every adjustment was made in service of the image as a whole, ensuring the final assets retained the sophistication, clarity and attention to detail synonymous with both Masami's photographic style and the NB Grey collection itself.

The result was a cohesive series of contemporary lifestyle images that balanced sport and fashion with effortless confidence, delivering a premium visual identity that reflected the elevated positioning of the NB Grey line.