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Photographed by Jai Odell for Living Proof's Triple Bond Complex campaign, this project required a refined and highly considered approach to post-production, with the focus firmly placed on the quality, condition and finish of the hair.

Love Retouch was responsible for the final retouching across the campaign imagery, working to enhance the photography while preserving the natural character and realism essential to premium haircare advertising. As with all product-led beauty campaigns, the objective was not simply to create refined imagery, but to ensure the product benefits were communicated clearly and authentically through the final visuals.

Particular attention was given to the refinement of the hair throughout the series. Flyaways, inconsistencies and visual distractions were carefully managed while maintaining the texture, movement and individuality that make hair feel natural and believable. Every adjustment was approached with restraint, ensuring the final result felt healthy, aspirational and attainable rather than artificially perfected.

While skin retouching also formed part of the process, it was intentionally handled with a lighter touch. The challenge was to refine and balance the imagery without allowing skin retouching to become a focal point, ensuring the viewer's attention remained on the hair and the performance of the product itself.

The result was a collection of clean, contemporary campaign images that showcased the transformative qualities of Triple Bond Complex while retaining a natural and authentic aesthetic. The final imagery delivered the level of refinement expected of a premium beauty campaign, while remaining true to both the photography and the product story.