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Photographed by Magnus Cramer for By Terry's CC Brightening Foundation campaign, this project brought together precision still-life photography and meticulous post-production to create a suite of ten final campaign assets.

Renowned for his expertise in capturing beauty products, liquids and cosmetic textures, Magnus photographed multiple elements for each composition, providing complete creative control over every aspect of the final imagery. Love Retouch was responsible for refining and compositing these captures into polished campaign assets that balanced technical accuracy with visual impact.

At the heart of the project was the relationship between the product packaging and the foundation itself. Fluid textures were carefully integrated throughout each composition, with silky foundation forms flowing around, supporting or interacting with the products to create imagery that felt both elegant and tactile. Every element was refined to ensure the final assets retained a natural sense of movement while maintaining the premium aesthetic associated with the By Terry brand.

Particular attention was given to the representation of colour and texture. Foundation shades were carefully managed throughout the retouching process to ensure consistency across the campaign while remaining faithful to the real-world product. Equally, packaging details, reflections and surface finishes were refined with precision to create a flawless yet believable final result.

The result was a collection of ten sophisticated still-life images that celebrated both the performance and beauty of the product, combining technical accuracy with a strong visual identity that translated seamlessly across campaign touch points.