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Photographed by Trisha Ward for Hobbs' Autumn/Winter 2025 "A Good Coat is Everything" campaign, this project centred on creating a suite of refined campaign visuals for use across out-of-home advertising and wider brand communications.

Love Retouch was responsible for the final retouching of the campaign imagery, working to ensure each asset delivered the clarity, consistency and visual impact required for large-format advertising. With the collection's outerwear at the heart of the campaign, particular attention was given to preserving the quality, texture and craftsmanship of the garments while maintaining a natural and authentic aesthetic throughout.

Retouching was approached with restraint, refining the imagery without compromising the character of the original photography. Colour, tone and detail were carefully balanced across the campaign, ensuring consistency throughout the final asset suite while allowing the styling and photography to remain the primary focus.

As with all out-of-home campaigns, every detail needed to perform at scale. Images were refined to ensure they retained their impact across a variety of formats, from large-format advertising placements to supporting campaign applications, while remaining true to the visual language established during the shoot.

The result was a polished and cohesive Autumn/Winter campaign that celebrated the quality and timeless appeal of Hobbs outerwear, delivering imagery with the confidence and clarity required for a nationwide advertising campaign.