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For the Spring/Summer 2025 campaign, Gieves & Hawkes partnered with photographer Damian Foxe to create a body of imagery that reflected the brand's enduring balance of heritage craftsmanship and contemporary sophistication.

As Damian's trusted post-production partner for more than five years, Love Retouch was responsible for the retouching and colour grading of all 29 final campaign assets. This longstanding creative relationship has been built on a shared understanding of Damian's visual style, allowing us to consistently translate his vision from capture through to final delivery.

The objective was not simply to refine the photography, but to support and enhance the visual language established during the shoot, ensuring every image contributed to a cohesive and distinctive campaign narrative.

Meticulous retouching was applied throughout, with particular care given to the integrity of the garments, the natural character of the models and the overall authenticity of the imagery. Every adjustment was made with restraint, preserving the quality and detail of the original captures while elevating their impact.

The final colour grade played a central role in bringing Damian's creative vision to life. Tone, contrast and colour were carefully balanced across the campaign to create a consistent atmosphere throughout the imagery, allowing individual assets to work both independently and as part of a unified collection.

The result was a refined and contemporary campaign that captured the understated luxury synonymous with Gieves & Hawkes, delivering a suite of images with a clear visual identity and seamless consistency across every touchpoint.