Lourdes Alderete REGIONAL CREATIVE EXCELLENCE MANAGER

ABOUT

Brazil's biggest cultural event, Carnival, brings nonstop partying, costumes, glitter, makeup, and very few pockets for smartphones and credit cards. Still, it generates nearly $2.5 billion in transactions in 2025 alone.
What if Mastercard could provide a payment method that allowed people to celebrate and express themselves freely and safely?
"Mastercard Makeup Payment. Cultural expression as a payment method. That’s priceless."

MADEIT CREDITS

  • Mastercard BrazilClient
  • Alexandre GuimarãesStrategy Manager
  • Aline MestreStylist
  • Ana Paula LimaStylist
  • Barbara BassaniAccount Executive
  • Bruno AugustoDirector of Photography
  • Bruno PontaltiSound Technician
  • Carmen BistrianCreative Operations Manager
  • Claudia Carvalho1st Assistant Director
  • Daniel GabbayMotion Graphics Designer
  • Denis SanchesMotion Graphics Designer
  • Diego ZanchiAccount Manager
  • Eduardo BolzanSound Technician
  • Eduardo Henrique LopesEditor
  • Eduardo Henrique LopesMotion Graphics Designer
  • Elsa FortunaData Strategy Director
  • Fábio SouzaChief Executive Officer
  • Fernando RamosAccount Director
  • Gabriela MirenskyCreative Operations Manager
  • George ResendeDirector of Photography
  • GilbertoCamera Assistant
  • Giuliana LorenzettiSocial Media & Content Manager
  • Guilherme MediciCreative Director
  • Gustavo ViolaAgency Producer
  • Hugo OxeDirector
  • Iara CordeiroDigital Technology Manager
  • Indira MoraesMedia Manager
  • Isabel ColettaChief Operating Officer
  • Jade SabbagConsumer Marketing Manager
  • Javier CampopianoGlobal Chief Creative Officer
  • Jennifer AndressaProduction Assistant
  • Jessica PeixotoMedia Supervisor
  • Junior SilvaEditor, Executive Producer
  • Lais GranelloStrategy Manager
  • Leandro SimõesMarketing Director
  • Liliana LimaClient Lead
  • Marcela BorgesChief Commercial Officer
  • Marcelo MainoStrategy Director
  • Naíla AlmeidaMarketing Specialist
  • Pauline DeriBusiness Lead
  • Rafael RodriguesDirector of Photography
  • Regiane CaldeiraMake-Up Artist
  • Reno CamargoMotion Graphics Designer
  • Ricardo MarimProduction Assistant
  • Rodrigo CamposDesign Director
  • Rodrigo RamosMusic Producer
  • Rogério GonçalvesChief Technology Officer
  • Sabrina InuiHead of Production
  • Samuel ReisTechnology Director
  • Sheila RibeiroProduction Director
  • Taciana LopesSenior Vice President of Marketing
  • Tarcio VasquesArt Director
  • Thais LuttiProducer
  • Thiago DurãesAgency Producer
  • * Cassiano ChavesCopywriter
  • * Marcia AguirreHead of Strategy
  • * Ronald NgGlobal Chief Creative Officer
  • * D&AD
  • * Lourdes AldereteREGIONAL CREATIVE EXCELLENCE MANAGER
  • * Maru SokolowskiHead of Global creative Excellence & Talent
  • * Douglas KozonoeChief Creative Officer
  • * Kim YoungGlobal Creative Operations Manager
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