About me

User-driven and creative minded Strategist.

Mainly works at digital, creative technology, social and integrated agencies, discovering brand opportunities and collaborating with teams to craft digital experiences and products which activate audiences.

I've played pivotal roles in winning pitches and developing accounts beyond the initial brief. I love to come up with ideas rooted in real consumer insight and brought to life through emerging tech.

*Key skills
Research, insight & trends analysis // Consumer profiling & personas // Campaign strategy // Content strategy // Social strategy (paid & organic) // Concept development // Creative briefing & direction // Influencer identification // Business digital transformation // User experience // Pitch development // Discovery workshop facilitation

*Brands
Google // Nationwide // Macmillan // KFC // Thomas Cook Airlines // London Zoo // Trafalgar travel // BP // Zurich // GT Nexus // Total // Eastman // 3M // Jordans // Ryvita // Action