ABOUT

The construction of AnnaGagliano's yoga studio logo started from the gingko biloba leaf. The tree, considered a living fossil, exists for more than 200 million years, and is also a symbol of peace and longevity, having survived the atomic explosions in Japan. Its leaves have been frequently used to combat free radicals and as an aid to brain oxygenation, being beneficial to health and, therefore, associated to the studio description ‘Yoga to restore, renew and rejuvenate’. The shape of the leaf also refers to a person with open arms, communicating positivity. The detail of the cut reinforces her individual and exclusive service. For this project, besides tha visual identity, we also did the studio website in partnership with the photographer and programmer Natacha Guevara.⠀