ABOUT

Probably the most enjoyable and memorable project I worked on in my time at RPM. A small snack delivery van was taken and converted from roof to hubcaps into an interactive tailor-made Mr Kipling sampling van. This was a build like no other I’ve been involved in, with a made to fit interactive section which had specialised ways of getting a Mr Kipling individual lemon or angel slice cake – press a keyboard key, spin the wheel, pull the lever – all crafted pieces that had to be artworked to specification, for a one-off build. Every part of the van needed artwork created and each part was a different size, shape and design. But it all came together to make an award winning bespoke piece of marketing that worked a treat, going from event to event, spreading the joy of Mr Kiplings new snap pack cakes.