ABOUT

A small snippet of a campaign we shot for IGA called 'Soul Stories'.

We had minimal pre-production time so we weren't able to recce the locations or meet with the talent prior to each shoot. We had two days to film for each store, where we covered the grocers story and tried to get as much coverage as we possibly could.

In total we documented 14 grocers and their families alongside local producers and farmers from around the country. It was an amazing experience to tell the stories of these humble supermarkets and the people behind them as they play a key role in their local communities.