Lou's work

About Lou

I am a Creative Producer with over 15 years production experience in commercials, TV and multi-platform content. As an excellent communicator I thrives on nurturing relationships with direct clients and agencies alike and ensuring all parties involved in the production are aware of the creative objective. Having managed large and small budgets I am confident when quoting on a brief and evaluating the practicalities and requirements for a creative route. I have extensive experience on set and am seasoned at creating production schedules, callsheets, movement orders and licensing. I have a solid understanding of the production and post-production process and having directed a wealth of TV in the past I have a have a strong editorial eye. I am experienced at using social media tools such as Sprout Social and Hootsuite. I have managed production teams of PAs, Runners and junior staff and enjoy being part of a team. I have an enthusiastic approach to work that is definitely contagious and thrive in fast-paced, creative environments. Clients include Sofology, Everest, Jaguar / Land Rover and Betfred.

KEY SKILLS

- Extensive client-facing and agency experience

- Excellent communication skills

- Solid awareness of client and agency needs

- Costing creative routes and briefs

- Solid understanding of production and post production process

- Managing large and small budgets for TV and online content

- Negotiating fees with suppliers

- Extensive experience working with A-list talent

- Production schedules, movement orders, callsheets and risk assessments

- Self-shooting, (Canon XF305), and 3-point lighting trained