ABOUT

Born in 2017 "Choco Frrito" is a local restaurant in the city of Lisbon proudly specializes in serving tempura cuttlefish (or "choco frito" in Portuguese).
The traditional recipe originated from the city of Setúbal; known for its fresh fish, natural attractions and characteristic accent from the locals when pronouncing words with the letter R´s in them. (They double it while conversing) Thus, this gave the direction of the Choco Frrito brand.
The brand uses this unique double R application (what looks like a typo error at a first glance; e.g. the words "Frrito" & "Orriginal" almost everywhere; social networks, communications supports and even in the press.
It is a deliberate direction and has worked as engaging brand awareness to the audience.