ABOUT

Nae Limits came to me looking to update their branding which hadn’t changed since the company was set up over 20 years ago. They wanted the design to evolve but retain the essence of the old logo.



Taking inspiration from the existing logo, I incorporated the sharp lines of the mountain ridges with the flowing rapids beneath. The heavy and bold font choice gives the design solidity and including the date shows Nae Limits as being the well established brand that it is. The logo comes in a number of colour variations to allow it to be adapted for different use.

The updated brand was then rolled out across the marketing assets, merchandise and signage.