ABOUT

Concept: Temporary Christmas re-branding celebrating Pollock's cultural legacy in the toyshop industry. The major source of inspiration is the theatre world, with references to "la commedia dell'arte", Italian masquerades and the Carnival festivity.

Execution: First step in the development of the theme "Carnivalesque" has been the ad hoc creation of original patterns and textures intended as versatile, basic units to ensure visual consistency. Secondly, contextual variations of the main pattern have been designed to create a digital library of motifs and elements. Finally, vaster and more complex layouts featuring the "Carnivalesque" elements found application in a variety of different media and formats.

Results: The "Theatre of Wonders" project encompasses a wide range of advertising material: from the company Instagram logo, to shop signage and ephemera, from email template to a short animated feature.