ABOUT

Challenge

One of the original pioneers of the health food movement, Kashi built its reputation on a passion for nutritional foods and the people that made it. Amidst a maturing market though, their foothold was shaken by loss of consumer trust and a shelf full of copycats waiting to seize the initiative. Our goal? To reinstate Kashi as the market leader by proudly taking the brand back to its roots.

Creative Idea

Under the creative brief ‘Good Clean Food, Deserves Good Clean Design’, we set out to assert the honesty of Kashi products. Our hero element; epic, playful, food-first macro photography of individual pieces against a clean white background.

Creative Expression

With product standing proud on front-of-pack, the rest of our canvas was used to capture the story of Kashi’s provenance and personality in a compelling editorial style. In the process, this created a beautiful array of owned media primed for the brand’s relaunch.