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Last week, Renault took over the Odeonsplatz, right in the very heart of Munich, as part of IAA 2025, one of the largest and most prestigious motor shows in all of Europe.
This iconic square became the stage for an ambitious activation: an installation carefully designed and conceived as an unprecedented brand experience, offering visitors something they had never seen before. The striking color-block boxes immediately caught the eye and left a strong impression, while the vibrant universe of the brand-new Renault Clio came to life with an extra touch of freshness, originality, and bold innovation, all brought together in a truly immersive and dynamic scenography.
The next-generation vinyl bar was another highlight of the event. With 120 carefully selected records available for listening, it transformed the atmosphere into a playful, interactive, and convivial moment where discovery and enjoyment went hand in hand. Visitors were also invited to explore The Originals Renault Store, where the latest line of merchandising was unveiled. This new collection, modern and desirable, definitively won over the audience and captured their attention.
With Lonsdale by its side, Renault once again demonstrates with confidence that it is, more than ever, a pop, cool & tech brand.
Photo credit: Renault & OMG – Olivier Martin Gambier